Case Study – Civic Education

Paras Fahim Portfolio > Portfolios > Case Study – Civic Education

About this project

Civic Education for Engaged Citizenship is an initiative of Shehri – Citizens for a Better Environment (Shehri-CBE), supported by the National Endowment for Democracy (NED). The project focuses on empowering youth in Karachi through civic education, awareness, and engagement. Its mission is to equip students with the knowledge and skills needed for active citizenship, covering areas such as constitutional rights, governance, legislation, and electoral processes.
Through workshops, training programs, mentorship, and digital resources, the project seeks to create a more informed, responsible, and engaged generation of citizens.

Client : Shehri - CBE

Date : October, 2024

Category : Designing, Development, Content, Event Marketing

Case Study: Civic Education for Engaged Citizenship | Web Development, Branding & Logo Design, Event Marketing, Content Writing

Civic Education for Engaged Citizenship is a project of Shehri ‑ Citizens for a Better Environment (Shehri‑CBE), in collaboration with the National Endowment for Democracy (NED). Its aim is to equip young people in higher education settings in Karachi with knowledge, skills, and opportunities for active citizenship: understanding rights, governance, the constitution, electoral processes, legislation, etc.

The components include interactive workshops, mentorship, internships, knowledge resources, trainings, and digital content.

Challenges and Objectives

When I started working on this project:

  • The site needed to communicate credibility and purpose clearly to both youth and institutions.
  • Content was essential, but so was discoverability: the intended audience needed to find the site when searching.
  • Events and workshops needed promotion and visibility among students and educational institutions.
  • Branding (logo, look & feel) was required to match the values of engagement, education, responsibility.

 

Objectives:

1. Build a clean, responsive website with intuitive navigation.
2. Design a logo and visual identity that reflect civic values.
3. Improve search engine ranking / visibility for civic education‑related keywords.
4. Produce engaging content (blog articles, knowledge resources).
5. Market events for maximum reach and participation.

My Contributions

  • Website Development: Developed the site ensuring clear organization for Project, Events, Knowledge Hub, and Team pages. Ensured mobile‑friendly, fast‑loading, with strong calls‑to‑action.
  • Branding & Logo Design: Designed a logo symbolizing engagement, education, and community. Defined palette, typography, and ensured visual consistency. Also designed bags, caps, notebooks, pen for workshops.
  • SEO: Performed keyword research, optimized titles, meta descriptions, and headings. Improved internal linking, image alt text, site speed, and mobile responsiveness. Monitored via Analytics and Search Console.
  • Content / Blog Writing: Wrote and published articles on civic rights, governance, constitution, and electoral processes. Localized content for Karachi context, improved readability and engagement.
  • Event Marketing: Designed promotional visuals, managed social media campaigns, wrote event descriptions, and coordinated with partner universities.

 

What I Learned/Adjusted

– Messaging and tone must match the audience (students, academics, NGOs).
– SEO is continuous: monitoring search data uncovers new content opportunities.
– Event promotion works best with repeated exposure and partnerships.
– Visual consistency builds trust and credibility.

Outcomes and Impacts

  • Results achieved included:
    – Increased organic search visibility and traffic.
    – Improved engagement metrics (time on site, bounce rate, pages per visit).
    – Better turnout at workshops and events thanks to systematic promotion.
    – Enhanced brand perception due to professional website and visuals.
    – Sustainability with structured content calendar and processes.

Tools and Technologies

– WordPress for development, content and site management
– Google Analytics, Search Console, Ahrefs for monitoring traffic, Audits and SEO insights
– Canva and Affinity Designer for logo and visuals
– SEO plugins like Yoast for optimization
– Social media and email platforms for event promotion
– Meta Ads for advertising

  •  
Logo Design
Tote Bag Design
Notebook Design
T-shirt Design

Key Takeaways

  • – A civic education initiative succeeds by being both engaging and discoverable.
    – Local context strengthens relevance and audience connection.
    – Collaboration with universities amplifies reach and participation.
    – Consistent branding and UX build trust and credibility.

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