Case Study – GTA Buildings Permit

Paras Fahim Portfolio > Portfolios > Case Study – GTA Buildings Permit

About this project

For GTA Buildings Permit, I created a complete digital foundation from the ground up. This included designing and developing their website, optimizing it for SEO, and setting up their Google My Business and Bark profiles to build trust and generate leads. I also launched and branded their social media pages on Facebook and Instagram, giving them a consistent and professional presence online. The result was a modern digital identity that improved local visibility, established credibility, and opened new channels for client inquiries.

Client : Ishfaq Naved (Toronto, Canada)

Date : January, 2025

Category : Development & Marketing

Case Study: GTA Buildings Permit | Website, SEO & Social Media

(Toronto, Canada)

GTA Buildings Permit is a Toronto-based consultancy offering building permits, architectural drawings, structural engineering, HVAC planning, turnkey construction, and financing solutions across the GTA. When I started working with them, the company had no digital presence. My role was to design and build their website from scratch, establish their social media presence on Facebook and Instagram, and set up their Google My Business and Bark profile to generate trust and leads online.

Challenge

  • No existing website or online footprint.
  • Needed a professional, modern digital presence to reflect their services and attract new clients.
  • Required SEO-ready foundations to compete locally in the crowded Toronto building permit market.
  • Had no presence on local lead-generation platforms (Google My Business, Bark).
  • Needed a consistent brand identity across social channels and posts.

My Role and Process

– Website Design & Development

  • Designed and coded the website (gtabuildingspermit.com) from scratch with HTML, CSS, and lightweight JavaScript.
  • Created a mobile-first, responsive design aligned with architectural and engineering professionalism.
  • Structured service pages clearly (Architectural, Structural, HVAC, Electrical, Turnkey, Financing).
  • Integrated SEO essentials: semantic HTML, optimized titles/meta descriptions, alt tags, structured data (LocalBusiness schema).
  • Set up Google Analytics 4 (GA4) and Search Console for monitoring.


– SEO Setup & Optimization

  • Optimized pages with local keywords like building permits Toronto, structural drawings GTA, and HVAC permit Ontario.
  • Improved site speed and Core Web Vitals.
  • Created content flow designed to rank for both services and local intent queries.


– Social Media Management (Facebook & Instagram)

  • Created business pages on Facebook and Instagram.
  • Designed custom graphics and post templates to give the brand a consistent, modern visual style.
  • Published posts showcasing services, client value, and educational content (e.g., permit process tips).


– Google My Business & Bark Setup

  • Set up and optimized Google My Business (GMB) profile with services, NAP (name, address, phone), business hours, photos, and categories.
  • Enabled reviews and messaging to build trust and generate leads directly from search and maps.
  • Created a Bark business profile, verified services, and added professional descriptions to capture permit and architectural leads from the platform.
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Results

– Website & SEO Foundations

  • Fully responsive website launched successfully.
  • Lighthouse scores improved to 90+ on desktop and 80+ on mobile after optimization.
  • Indexed pages started showing in Google for local searches (e.g., GTA building permits).
  • Steady traffic flow established through organic search and GMB.

– Social Media Growth

  • Facebook & Instagram profiles created and branded.
  • Designed and published regular posts, leading to initial growth in likes, shares, and followers.
  • Established visual consistency with branded templates for all posts.

– Google My Business & Bark Setup

  • Google My Business profile optimized, now appearing in local map searches for building permit services.
  • Enabled review system to build credibility with future clients.
  • Bark account set up to receive inbound leads for architectural and permit projects.

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Impact

The project gave GTA Buildings Permit a complete digital foundation: a professional website, consistent branding on social media, and presence on trusted platforms like Google My Business and Bark. This established the company’s credibility online, increased its visibility in local searches, and created new channels for client inquiries and leads.

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Conclusion

By handling web design, SEO setup, social media management, and business listings, I transformed GTA Buildings Permit from a brand with no digital footprint into a company with a professional online presence and multiple lead-generation channels. This foundation is now ready to scale further with content marketing, reviews, and future ad campaigns.

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