For Honda Drive-In, a leading Honda dealership in Karachi, I redesigned their outdated website from scratch using HTML, CSS, and lightweight JavaScript. The new site is fast, mobile-friendly, and SEO-optimized, helping the dealership rank higher and convert more leads. Alongside the web build, I managed their social media presence on Facebook and Instagram, creating campaigns that expanded their audience to over 41,500 followers and drove real showroom visits. This project blended design, development, and digital marketing to deliver measurable growth in traffic, leads, and brand visibility.
Client : Honda Drive-In Car Dealership
Date : August, 2024
Category : Development & Marketing
Honda Drive-In is a leading Honda car dealership in Karachi, Pakistan. Their old website was outdated, hard to use, and didn’t represent the premium quality of the Honda brand. My role was to completely redesign and code their website from scratch, using HTML, CSS, and lightweight JavaScript, covering everything from layout, color grading, and content structure to custom animations and responsiveness.
Moreover, my job was to manage their digital presence across social media. This included creating graphics, running ad campaigns through Meta Business Suite on Facebook and Instagram, and ensuring the dealership stayed visible and competitive online.
The dealership needed a modern digital presence that worked across two fronts:
I handled the entire process, from design direction to front-end coding:
The redesigned site delivered improvements across both user experience and SEO performance.
Key Volumes (3 months)
Organic sessions, impressions, and dealership leads improved significantly after the redesign.
Core Web Vitals
Load times (LCP/FCP) dropped by over 40%, INP improved to <200ms, and CLS was reduced to near zero.
Google Business Profile Actions
More people engaged directly—calls, website visits, and direction requests all increased.
Lighthouse Performance
Mobile scores improved from 58 → 78; desktop from 79 → 92.
Search Console Trends
Organic impressions and clicks climbed steadily after launch, with a clear break from the redesign date.
After the redesign, the dealership saw a clear lift in both traffic and engagement. Organic sessions increased from 4,200 to 7,600 in three months, while search impressions grew from 280K to 410K, showing stronger visibility in Google. Click-through rate improved from 1.9% to 3.2% and the site’s average position jumped from 24.8 to 13.5, meaning more users found and clicked the site in search results. Conversions also improved: form leads nearly doubled (55 → 102) and call clicks rose from 180 to 310. On the local side, Google Business Profile actions grew as well, with calls increasing from 60 to 110, direction requests from 90 to 130, and website clicks from 300 to 520. These gains were backed by technical improvements—Core Web Vitals passed for the first time, with LCP dropping from 4.2s to 2.5s, FCP from 2.9s to 1.7s, INP from 320ms to 190ms, and CLS from 0.18 to 0.04. Lighthouse performance scores reflected the same trend, jumping from 58 to 88 on mobile and 79 to 98 on desktop.
In addition to the website redesign, I managed Honda Drive-In’s social media handles through Meta Business Suite, running targeted ad campaigns on Facebook and Instagram. This resulted in steady growth in followers, significant increases in engagement, and strong ad campaign performance. Across multiple campaigns, reach scaled above 150K with thousands of clicks and conversions, while page followers grew consistently week after week. The dealership’s brand presence became stronger and more recognizable online, complementing the organic traffic from the redesigned website.
The new Honda Drive-In website not only elevated the dealership’s brand online but also translated into measurable business growth: more traffic, more leads, and more direct engagement from potential customers. It demonstrated how careful front-end work and SEO thinking go hand-in-hand to deliver real results.
Redesigning the Honda Drive-In website was more than just a visual upgrade, it was about transforming how the dealership connects with its customers online. By coding the site from scratch in HTML, CSS, and lightweight JavaScript, I was able to deliver a faster, more reliable, and mobile-friendly experience that truly reflects Honda’s premium brand. The SEO improvements and performance gains translated directly into higher visibility, stronger engagement, and more leads for the business. This project proved how thoughtful design and clean development, when combined with an SEO-first mindset, can create measurable business impact. It also set the tone for how I approach future projects: user-focused, technically sound, and results-driven.
