About this project

Honda Drive-In is a Honda 3S authorized dealership offering Sales, Service, and Spare parts under one roof. This project involved the complete design, development, and SEO optimization of the dealership’s official website. My responsibilities covered everything from creating responsive HTML and CSS layouts to optimizing on-page content, integrating contact forms, and implementing structured data for better search visibility.

Client : Honda Drive-In
Date : March 21, 2020
Category : Web Development · SEO · Digital Marketing · Content Management

Introducing Shine: the way to live mindfully

The Honda Drive-In website project was initiated to create a clean, user-friendly, and SEO-optimized platform for potential and existing Honda customers. The goal was to improve local visibility on search engines, streamline access to services, and enhance the customer journey through modern UI/UX design.
I developed the website from scratch using HTML, CSS, and Google Search Console for indexing. The website is mobile-responsive, fast-loading, and designed with SEO best practices to target keywords like Honda service Karachi, Honda car booking, and Honda City Aspire.

Final solution

The final outcome is a fully functional and optimized website: hondadrivein.com.
Key achievements:

• 📈 Ranked on Google with an average CTR of 5.1% and position 5.6 within a week of SEO implementation.
• 🧩 Integrated SEO tools including robots.txt, sitemap.xml, and JSON-LD structured data.
• 💡 Content crafted using keyword research from Google Keyword Planner for pages like Car Wash, Mechanical Services, and Seasonal Maintenance.
• 📲 Created social media post content and QR code campaigns for customer feedback and brochures.
• 📋 Built and embedded Google Forms for easy booking and contact, saving hosting resources.
• 🔍 734 Total Clicks from organic search
• 👁️ 52.9K Impressions
• 📊 1.4% Click-Through Rate (CTR)
• 📈 Average Position: 9.6 (1st page of Google)

These results were achieved by:

• Conducting detailed keyword research using Google Keyword Planner
• Writing and uploading SEO-optimized blog posts and service pages
• Improving HTML structure and meta tags for indexability
• Adding JSON-LD schema markup to enhance search presence
• Monitoring and adjusting strategies via Google Search Console

The project successfully enhanced Honda Drive-In’s digital footprint and served as a key portfolio piece in web development, SEO, and digital marketing.