About this project

Shehri-CBE is a non-profit organization working to promote sustainable urban development, civic awareness, and responsible governance in Pakistan. I was responsible for managing and updating their official website, improving its SEO performance, and handling social media content strategy. This included adding blog pages, designing campaign visuals, optimizing site structure, and ensuring responsive performance across all devices.

Client : Citizens for a Better Environment
Category : Web Development · SEO · Content Management · Social Media Management

📌Introduction

As a Web Content Manager and SEO Specialist for Shehri-CBE, I led the strategy and execution of on-site SEO, content optimization, and Google Search Console management for their official website. My responsibilities included implementing targeted keyword strategies, writing and editing optimized content, tracking search performance, and improving user experience across blog and project pages.

My goal was to amplify the digital visibility of Shehri-CBE’s impactful urban governance and civic engagement initiatives.

✅ Final Solution & Achievements

• 📈 Total Clicks: 2.36K+
• 👁️ Total Impressions: 64.5K+
• 🔍 Average CTR: 3.7%
• 🔝 Average Position: 13.1 on Google Search

These improvements are the result of:

• 🔑 Keyword research and integration using Google Keyword Planner
• 📄 On-page SEO for existing and new blogs/pages
• 🧩 Meta tags, title optimization, and image alt-text enhancements
• 📊 Google Search Console tracking and reporting
• 📂 Uploading, formatting, and publishing new content regularly

🚀 Keywords Targeted

urban planning Pakistan, Shehri CBE blog, civic engagement Karachi, Shehri-CBE publications, urban governance initiatives, land reform in Pakistan